RESEARCH METHODS
Course Description
The course is essential for students undertaking a dissertation project in the course of study. It aims at guiding, explaining and describing different stages of conducting research in a logical sequence. It highlights on the nature and purpose of research, the qualities of a good researcher and overview of the research process. It examines the practical issues relating to research, supervision, finding and guiding access to information on a specified time-scale. Besides, high lights on the different approaches to research, generate a research topic and conduct literature search. It emphasizes on design of a project, research finding and viva.
Learning Outcomes
Upon completion of this subject, the student would be able to:
Ø understand various stages of conducting research in a logical sequence
Ø understand the qualities of a good researcher, research process, approaches to research
Ø generate topic for research and conduct literature review
Ø focus on collection of marginal data, presenting data, writing research report, viva and publish findings.
Course Contents
Ø Definition and purpose of research, types of research and characteristics of a good research project.
Ø Managing research, types of research methodology
Ø Generating research topic, starting literature review
Ø Determining research design
Ø Appropriate data collection methods
Ø Analyzing qualitative / quantitative data
Ø Writing up the project and achieving the standards
Ø Case studies
Ø Workshops in designing questionnaires
Ø Group discussions
Continued Assessment 60%
· Attendance and class participation 10% (Continuous Assessment)
· Research Proposal Assignment 10 % (Wed. 6 October 2004)
· Literature Review Assignment 10 % (Wed. 3 November 2004)
· Questionnaire Design and Analysis Assignment 10 % (Wed. 15 December 2004)
· Mid Term 20 % (6 – 11 November 2004
Final Examination 40% (8 – 13 January 2005)
TOTAL 100 %
70 - 79 C
60 - 69 D
Below 60 F
Core text
Cooper, D. R and Schindler P.S. (2003) Business Research Methods (Eighth Edition): TATA McGraw Hill
Reference Books
Gill, John / Johnson, Phil Research Methods for Managers Paul Chapman
G. C. Berry, Marketing Research, Tat McGraw Hill
David Luck & Rona Rubin, Marketing Research, PHI
Donald S. Tull, Marketing Research Measurement and Methods, PHI
Virtual Library Sources:
www.netadvantage.standardpoor.com
Study Material Assignments Dissertation Guidelines
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