RESEARCH METHODS

Course Description

The course is essential for students undertaking a dissertation project in the course of study. It aims at guiding, explaining and describing different stages of conducting research in a logical sequence. It highlights on the nature and purpose of research, the qualities of a good researcher and overview of the research process. It examines the practical issues relating to research, supervision, finding and guiding access to information on a specified time-scale. Besides, high lights on the different approaches to research, generate a research topic and conduct literature search. It emphasizes on design of a project, research finding and viva.

Learning Outcomes

Upon completion of this subject, the student would be able to:

 Ø       understand various stages of conducting research in a logical sequence

Ø       understand the qualities of a good researcher, research process, approaches to research

Ø       generate topic for research and conduct literature review

Ø       focus on collection of marginal data, presenting data, writing research report, viva and publish findings.

 

Course Contents

Ø       Definition and purpose of research, types of research and characteristics of a good research project.

Ø       Managing research, types of research methodology

Ø       Generating research topic, starting literature review

Ø       Determining research design

Ø       Appropriate data collection methods

Ø       Analyzing qualitative / quantitative data

Ø       Writing up the project and achieving the standards

 

Academic Strategies

Ø       Class room lectures

Ø       Case studies

Ø       Workshops in designing questionnaires

Ø       Group discussions

 

 Assessment

A student’s performance is assessed in each registered course out of 100 percent marks.  Mode of assessment:

 

Continued Assessment                                                                                              60%

 

·         Attendance and class participation                                  10%                        (Continuous Assessment)

·         Research Proposal Assignment                                        10 %                       (Wed. 6 October 2004)

·         Literature Review Assignment                                          10 %                       (Wed. 3 November 2004)

·         Questionnaire Design and Analysis Assignment          10 %                       (Wed. 15 December 2004)

·         Mid Term                                                                               20 %                       (6 – 11 November 2004

 

Final Examination                                                                                                         40%       (8 – 13 January 2005)

 

TOTAL                                                                                                                          100 %

 

Grades

90 +             A

80 - 89         B

70 - 79        C

60 - 69        D

Below 60    F

 

Indicative Reading

Core text

Cooper, D. R and Schindler P.S. (2003) Business Research Methods (Eighth Edition): TATA McGraw Hill

Reference Books

Gill, John / Johnson, Phil Research Methods for Managers Paul Chapman

G. C. Berry, Marketing Research, Tat McGraw Hill

David Luck & Rona Rubin, Marketing Research, PHI

Donald S. Tull,  Marketing Research Measurement and Methods, PHI

 

Virtual Library Sources:

www.proquest.com

www.Netlibrary.com

www.netadvantage.standardpoor.com

www.ebsco.com

www.emeraldinsight.com

 

 

Practice Questions

Study Material        Assignments         Dissertation Guidelines

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