· No extension in due date will be granted for submission.
assignment must be of 1000 words in length.
be neatly typed on A4 size paper and should include appropriate diagrams, charts
student will be allowed to do the assignment on similar topics of the same
Discuss the impact of advances in technology on the marketing
communications mix over the next 10 years.
Using examples, compare and contrast advertising media selection and
general levels of media spend for industrial and consumer goods.
Critically compare and contrast the differences between Industrial
Marketing and Consumer Marketing. Give examples of both Industrial and Consumer
Critically evaluate the elements for establishing a distinctive brand
identity. Illustrate your answer with suitable examples.
Critically evaluate the role of e-marketing in the modern business
Compare the marketing of consumer durables and FMCG. Give examples.
What role does sponsorship play in boosting the sales of a company. Give
examples with reference to sponsorship of DSF.
Explain the role of advertising in UAE market with reference to social
and cultural context. Give examples
"The new market trend is towards branding gold jewelry".
Discuss the above statement in the context of marketing of gold ornaments in the
Discuss the marketing strategies adopted in promoting tourism in GCC
"Emotions in advertising influence consumer buying ".
Critically evaluate the above statement
Discuss the various stages
of new product development with a real life example of your choice.
Discuss the significance of sponsorship with reference to any one company
sponsoring the ICC World
Evaluate the advantages and constraints in building a brand. Give
Discuss the role of IT in the marketing of goods and services.
Explain the opportunities of cell phones as a medium of marketing
17. Explain the significance of branding and analyze why a good brand has more depth than a poor brand.
Discuss the elements of a communication strategy, indicating the function
of each element
"Only those organisation can succeed in the modern world, which
adopt an integrated marketing communications
approach" Discuss the above statement with examples supporting your view.
Assume that you are the marketing manager of a hypermarket. In order to
take advantage of marketing opportunities your company needs to have a sound
understanding of it's internal capabilities and of the marketing environment in
which it operates. You have been given the task of preparing a document for the
board, which identifies the elements of the marketing environment that your
company needs to understand and explain why each is of importance.
"Public relations are only necessary when our company has
Is direct marketing the likely method of future communications strategy.
What is meant by the terms 'price competition' and 'non-price
competition'. Discuss whether price competition can be a source of competitive
Discuss the various functions of packaging with the help of an example of
iscuss, with the help of an example, how environmental, organisational,
interpersonal and individual factors affect organisational purchases?
do industry profits change as a product moves through the four stages of it's
Assume that a company is planning to promote a health drink to both
adults and children. Along what major dimensions would these two promotional
efforts have to be different?
How should an organisation handle negative publicity? Identify a recent
example of a firm that received negative publicity. Did the firm deal with it
How does a salesperson find and evaluate prospects? Do you find any of
these methods ethically questionable?
How does a sales manager - who cannot be with each salesperson in the
field on a daily basis - control the performance of sales personnel?
Why do you think most firms are diversifying?
What are the major considerations in developing the product portfolio
grid. Define and explain, with example, the four basic categories suggested by
the Boston Consulting Group.
Identify the major components of strategic market planning and explain
how they are interrelated.
What is a SWOT analysis? Explain, with examples, how it leads to an
understanding of realistic market opportunities?
Why would a company use a marketing audit?
Why would a business-to-business marketer spend resources on advertising
aimed at stimulating consumer demand? Discuss with examples
Discuss the growth of hypermarkets in UAE and its influence on buying
patterns among expatriates and locals.
Why do organizational marketers rely on personal selling more than FMCG
The UAE market is flooded with promotion sales. Critically analyze the
Brand consciousness is high only for high income group consumers.
Differentiate the marketing strategies between used-car dealers and new
The real estate market is a sellers market and not a buyers market, and
therefore requires no marketing strategies. Comment
Identify the marketing strategies of package tour operators in UAE, with
special reference to domestic tour operators.
Compare the customer relationship marketing strategies used between any
two industries in the UAE.
Discuss the marketing strategies adopted by educational institutions in
Write a note on he scope of online purchasing in UAE.
Write a note on government projects like Knowledge Village as a promotion
tool for attracting investment.
Write a note on government projects like Dubai Internet City as a
promotion tool for attracting investment.
Write a note on government projects like Dubai Media City as a promotion
tool for attracting investment.
Write a note on government exhibitions like GITEX as a promotion tool for
Discuss the marketing strategies of Emirates Airlines
Discuss the marketing strategies of Dubai Duty Free
“Dubai – the city that cares” is a slogan used by the government.
What positioning strategy is the government aiming at?
Advertising on and in buses and taxis is an effective tool of promotion.
Customer delight is the ultimate target of a marketer. Explain how it can
be achieved in an educational institution.
Pricing is the most important strategy of all the Ps used in marketing.
Compare the marketing strategies of any two hospitals in the UAE.
Using examples, discuss the role of marketing in the insurance sector.
Suggest ways in which a car manufacturer could add to his product
offering to provide a more attractive total product.
What is the total product offered by McDonald’s hamburgers? How does
this give them an advantage over their competitors.?
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